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Guides
Sharing is caring. Below we share a selection of our best guides to help you kickstart Your Law Firm Success™.
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Ultimate guide to digital marketing for lawyers
Our guide covers:
- The first steps to marketing your law firm
- Setting goals and budget
- Relevant strategies to employ
- How to benchmark and measure your results
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SEO guide for law firms
Our guide covers:
- The most important ranking factors
- How to write search engine-friendly content
- How to optimise your existing webpages
- How to get your site up the search rankings
![](https://new-mlt.moorelegaltechnology.co.uk/wp-content/uploads/2023/05/SEO-for-law-firms-guide-1024x912.png)
A guide to website design for lawyers
Our guide covers:
- 5 key principles of great web design
- What is a mobile and responsive website
- Choosing a platform to build your site on
- Measuring and improving results
![](https://new-mlt.moorelegaltechnology.co.uk/wp-content/uploads/2023/05/website-design-guide-1024x912.png)
Guide to legal content marketing
Our guide covers:
- Creating a content strategy
- The 4 R's of content marketing for lawyers
- How to audit your existing website content
- Optimise, publish, and distribute online legal content
![](https://new-mlt.moorelegaltechnology.co.uk/wp-content/uploads/2023/05/legal-content-marketing-guide-1024x912.png)
Ultimate guide to local SEO for law firms in 2023
Our latest guide covers:
- Creating and verifying Google Business Profile
- How to personalise search result for local queries
- How to structure your law firm's citations
![](https://new-mlt.moorelegaltechnology.co.uk/wp-content/uploads/2023/05/local-seo-for-law-firms-guide-1024x912.png)
Guide to PPC for law firms
Our guide covers:
- Structuring your ad campaign for maximum impact
- Carrying out keyword research
- Writing ad copy which converts
- Using ad extensions to increase conversions
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