DEDICATED TO YOUR LAW FIRM'S SUCCESS
Content marketing for law firms
Connect your law firm to your target audience with tailored legal content.
Promote your legal services and establish your online authority
At MLT Digital (formerly Moore Legal Technology), we specialise in crafting compelling content for law firm websites. With over 20 years of experience helping law firms build their online presence, we know what it takes to create content that delivers monetary results.
Our legal marketing agency works exclusively with law firms, which means we understand the unique challenges and opportunities that small to medium-sized law firms encounter online.
With our content marketing services, we can help you attract more clients and gain traffic to your website. Let us help you grow your practice by leveraging the power of content marketing to your advantage.
FREE CONSULTATION
Need content that generates leads?
Stand out from your competitors with our law firm content. Partner with MLT Digital and benefit from our extensive legal content marketing experience. With our bespoke marketing strategy, you can be sure that your content is contributing to your law firm’s success.
HOW WE HELP
Content marketing that attracts and converts
At MLT Digital, we create content marketing strategies that resonate with your target audience, drive website traffic, and increase client conversion rates. By focusing on quality, relevance, and consistency, our tailored content strategy will help you build a strong online presence that fosters trust and credibility with potential clients.
01
User-first law firm content
We understand the importance of providing clear, concise, and accessible information to your law firm website visitors and target audience.
By incorporating UX principles and seamless navigation that aligns with your web design, our law firm content strategy ensures that your potential clients have a positive experience on your site, encouraging them to trust your services and enquire about your legal expertise.
02
Online content that gets found
Our law firm content is not only informative and engaging, but also optimised to boost your search rankings and drive organic traffic to your site.
We take the time to get to know your law firm’s specialisms, ensuring that your legal services are presented effectively.
We carefully create content that meets the search behaviour of your target audience and reaches the right people, leading to increased web traffic and more leads.
03
Content driven by data
When it comes to digital marketing success, we believe in the power of using valuable data to drive continuous improvement.
By analysing key metrics (e.g., engagement rates, related keywords, and conversions), our team can identify areas for optimisation and adjust your content marketing strategy accordingly.
A data-driven approach will ultimately help your law firm increase business exposure and ROI.
Get your free website audit
Find out how your website stacks up against your competitors.
Content marketing service for law firms
Our team of experts empower your law firm to engage prospects and convert them into loyal clients with a robust content marketing strategy.
Content audit
Uncover opportunities to reach your firm's full potential
Our law firm marketing team will meticulously analyse your existing content to identify strengths, weaknesses, and opportunities for improvement.
By assessing factors such as keyword research and SEO performance, we’ll provide actionable insights to help you drive better results, generate more clients, and implement an effective content marketing strategy.
Content optimisation
Elevate your existing content to gain more traffic
MLT will work closely with you to refine your current website content, ensuring it aligns with your marketing objectives and adheres to the highest standards of readability and search engine optimisation.
Through targeted improvements (such as internal links), we help law firms create engaging content that converts prospective clients.
Website copy
User-friendly content that turns visitors into new clients
Transform your website into a powerful client-conversion tool with persuasive and compelling copy.
Our team of legal content experts will use thorough keyword research to craft high-quality, search engine optimised landing pages that showcases your expertise, while addressing the needs and concerns of your potential clients.
Branded content
Amplify your voice to stand out against competitors
Strengthen your law firm’s brand identity with valuable content that truly reflects your unique values and vision.
In conjunction with our branding service, we will work closely with you to develop a deep understanding of your law firm’s brand, create relevant content that reinforces your brand message and legal expertise.
YOUR QUESTIONS ANSWERED
Law firm content FAQs
Most law firms understand there is value in writing content for their website, however it can be extremely time-consuming creating content, understanding what search engines are looking for, and coming up with content ideas. If you’re struggling to generate leads or position your firm as an authority in your field, law firm content marketing can help. Quality content creation that engages and informs prospective clients will help your law firm build trust and drive growth for your business.
A sound content marketing strategy is more than just written content on a webpage or the occasional blog post. When executed successfully, a law firm content marketing strategy can help establish your expertise with prospective clients, improve Google search results and rankings for your legal services, generate leads, act as a cost-effective marketing method, and support other marketing efforts (such as paid ads and social media posts).
Search engines like Google and Bing provide users with the most relevant, informative and high-quality content as possible in their search results. As such, content marketing and search engine optimisation are inextricably linked. By creating informative and engaging content on your law firm website, you provide value to your audience and demonstrate to search engines that your site is authoritative.
In Google Analytics and other tools, we continually monitor key performance indicators (KPIs) such as organic traffic, search engine rankings, relevant keywords, and conversion rates to evaluate the effectiveness of our content marketing strategies.
We’ll work closely with you to ensure that our content ideas align with your law firm’s brand identity while complimenting your website design look and feel. By providing you with regular and transparent reports, we ensure that our content marketing efforts are delivering the desired results and generating leads, identifying areas for optimisation along the way.
CLIENT REVIEWS
What our clients have to say about our service
OUR RESULTS
Read some of our case studies
18% organic traffic growth post organic campaign
28% conversion rate improvement through aligned content
FREE LAW FIRM CONTENT MARKETING CONSULTATION
Content marketing for lawyers and solicitors is key to your firm's online success.
If your current law firm content marketing strategy is not delivering a steady stream of form fills or phone calls, it’s time to make a change. Outperform other law firms today with specialist legal content creation from MLT Digital.
